Proven Expertise Since 1987
Industrial Marketing Engineered for Results
Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
We Solve Marketing Problems to Help You Succeed
Marketing Solutions Proven to Meet the Needs of Industrial Companies
My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.
Industrial and Manufacturing Marketing Articles
How Industrial Marketing for Manufacturers Helps in Building New Relationships
Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months….
Industrial Marketing is Not Just for ToFU
Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind. 😊 Manufacturers and engineering companies realize digital industrial marketing or industrial content marketing is more effective for lead generation than traditional…
To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing
Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your…
Case Studies—Proof of Results Delivered
Industrial Marketing Consulting
We were contacted by the president of the company for help in targeting new industries and growing sales within the Chemical, Petrochemical, and Oil & Gas industries along the Gulf Coast.
E-Commerce Website Redevelopment for Manufacturer
We redeveloped the existing site to implement a robust online store for direct sales. This was a new revenue channel and also generated additional sales from distributors who placed large repeat orders.
What People Say…
A Primer on Industrial Content Marketing
A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
