Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them
Achinta Mitra, the Marketing Engineer
Marketing for Engineers by an Engineer
I’m Achinta Mitra, the chief content creator and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
I don’t just give you advice; I use my 30+ years of hands-on experience working with industrial companies to help you solve real-world marketing challenges that are holding you back. In other words, I can maximize the return on your marketing investment by producing measurable results.
Bottom line—I don’t learn industrial marketing at your expense, because I know your engineering and technical customers well from my decades of experience and the 100% focus on industrial marketing.
Industrial Marketing Services Engineered for Results
My team at Tiecas and I are dedicated to producing results for you
Industrial and Manufacturing Marketing Articles
Actionable ideas and practical industrial marketing tips
Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for
Proof of Results Delivered
Manufacturer Grows Sales in New Markets
We were contacted by the president of the company for help in growing new sales within the Chemical, Petrochemical and the Oil & Gas industries along the Texas Gulf Coast and Louisiana. These were new markets for the client.
Industrial Content Marketing for Inbound Leads
A manufacturer of of Leak Testers and Engineered Systems that has been around for more than 50 years, was having trouble generating new leads and building new relationships within the global engineering communities in order to grow sales.
E-Commerce Website Redevelopment for Manufacturer
We redeveloped the existing site to implement a robust online store for direct sales. This was a new revenue channel and also generated new accounts from distributors who placed large repeat orders.