Actionable ideas and practical industrial marketing tips for manufacturers, distributors and engineering companies by Achinta Mitra, the Marketing Engineer.
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time.
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst
An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either. Marketing to engineers and technical professionals has always been a challenge. FYI, I’m one of the keynote speakers at the
Conversations about inbound marketing for manufacturers invariably lead to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove ROI which is necessary to make a strong business case for getting buy-in from management.
I offer proven and results driven industrial marketing services through my company, Tiecas, Inc.
Industrial marketing consulting is based on my 30+ years of knowledge and hands-on experience in marketing to engineers and industrial buyers.
Receive a documented marketing strategy with a plan of action for implementation on a fixed-price consulting engagement.
Don’t settle for another “pretty” website or a cosmetic facelift. Invest in a digital asset that will continue to pay dividends long after you’ve paid for it.
Generate better quality inbound leads, nurture them into Sales Qualified Leads (SQLs) that turn into qualified opportunities and increase sales.
Organic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) may go hand in hand, but they are two very different marketing strategies.
I’ll help you bridge the gap between traditional and digital marketing by implementing an integrated marketing strategy that is effective.
Hello,
I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
I give you the best of both worlds – a marketing agency and the personal touch of an experienced industrial marketer. You will always deal with a real person who is in charge of your work and not layers of hierarchy.
Bottom line – I don’t learn industrial marketing at your expense, because I know your engineering and technical customers well from my 30+ years of hands-on experience.
Achinta Mitra
The Marketing Engineer
A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
NOTE: Clicking on the download button will take you to the landing page on my company website.
Founded in 1987, Tiecas, Inc. is an industrial marketing and consulting company based in Houston, TX. We help manufacturers, distributors and engineering companies grow their sales with effective industrial marketing.
