Industrial Marketing Today
Actionable ideas and practical industrial marketing tips for manufacturers, distributors and engineering companies by Achinta Mitra, the Marketing Engineer.
Industrial and Manufacturing Marketing Articles
The State of Manufacturing Content Marketing 2020
Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Yet, challenges remain as the survey shows and the reality that I see with my manufacturing
Achinta Mitra November 14, 2019
5 Critical Components of a Successful Website Design for Manufacturers
Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the
Achinta Mitra November 5, 2019
Marketing to Millennial Engineers
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. Yes there are many key differences in how you market to
Achinta Mitra October 22, 2019
How Industrial Distributors Can Use Content Marketing
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time.
Achinta Mitra October 7, 2019
Industrial Marketing Budgeting and Planning
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst
Achinta Mitra September 26, 2019
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Marketing for Engineers by an Engineer
Hello,
I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
I give you the best of both worlds – a marketing agency and the personal touch of an experienced industrial marketer. You will always deal with a real person who is in charge of your work and not layers of hierarchy.
Bottom line – I don’t learn industrial marketing at your expense, because I know your engineering and technical customers well from my 30+ years of hands-on experience.
Achinta Mitra
The Marketing Engineer
Some of my clients have become close friends
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A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
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