Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time.
Industrial Marketing Today
Actionable ideas and practical industrial marketing tips for manufacturers, distributors and engineering companies by Achinta Mitra, the Marketing Engineer.