Proven Expertise Since 1987
Industrial Marketing Engineered for Results
Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
We Solve Marketing Problems to Help You Succeed
Marketing Solutions Proven to Meet the Needs of Industrial Companies
My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.
Industrial and Manufacturing Marketing Articles
Happy Thanksgiving!
I wish you a very happy Thanksgiving as you celebrate with your family and friends. Thank you for being a loyal reader of this blog. We’ll be closed Thursday, 11/24/2022, and Friday, 11/25/2022.
3 Content Marketing for Manufacturers Myths Busted
There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic…
What Content do Engineers Want When Visiting Websites?
What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most important digital asset you own. I don’t need to repeat all the reasons for having a robust website. Yet, I’ve seen content take a backseat…
Case Studies—Proof of Results Delivered
Industrial Marketing Consulting
We were contacted by the president of the company for help in targeting new industries and growing sales within the Chemical, Petrochemical, and Oil & Gas industries along the Gulf Coast.
E-Commerce Website Redevelopment for Manufacturer
We redeveloped the existing site to implement a robust online store for direct sales. This was a new revenue channel and also generated additional sales from distributors who placed large repeat orders.
What People Say…
A Primer on Industrial Content Marketing
A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
