Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not
Achinta Mitra, the Marketing Engineer
Marketing for Engineers by an Engineer
I’m Achinta Mitra, the chief content creator and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
I don’t just give you advice; I use my 30+ years of hands-on experience working with industrial companies to help you solve real-world marketing challenges that are holding you back. In other words, I can maximize the return on your marketing investment by producing measurable results.
Bottom line—I don’t learn industrial marketing at your expense, because I know your engineering and technical customers well from my decades of experience and the 100% focus on industrial marketing.
Industrial Marketing Services Engineered for Results
My team at Tiecas and I are dedicated to producing results for you
Industrial and Manufacturing Marketing Articles
Actionable ideas and practical industrial marketing tips
No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results
Proof of Results Delivered
Manufacturer Grows Sales in New Markets
We were contacted by the president of the company for help in growing new sales within the Chemical, Petrochemical and the Oil & Gas industries along the Texas Gulf Coast and Louisiana. These were new markets for the client.
Industrial Content Marketing for Inbound Leads
A manufacturer of of Leak Testers and Engineered Systems that has been around for more than 50 years, was having trouble generating new leads and building new relationships within the global engineering communities in order to grow sales.
E-Commerce Website Redevelopment for Manufacturer
We redeveloped the existing site to implement a robust online store for direct sales. This was a new revenue channel and also generated new accounts from distributors who placed large repeat orders.