Proven Expertise Since 1987

Industrial Marketing Engineered for Results

Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

Achinta Mitra, the Marketing Engineer

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Achinta Mira - Marketing Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

We Solve Marketing Problems to Help You Succeed

Marketing Solutions Proven to Meet the Needs of Industrial Companies

My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.

Industrial and Manufacturing Marketing Articles

E-commerce for manufacturers and distributors

E-Commerce for Manufacturers and Distributors—What You Need to Know

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed. Industrial manufacturers and distributors are poised to dive right into e-commerce. The pandemic has accelerated the trend towards online sales. According to…

The industrial buyer's journey

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial…

Landing pages for industrial lead generation

Landing Pages for Industrial Lead Generation

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social media channel. Note, this is not the same as promoting your blog posts via social media channels for site traffic….

Case Studies—Proof of Results Delivered

What People Say…

Mr. Mitra is not only a master at addressing the technical issues of website design but he is also an expert in the art of translating technical product information into easily understandable text for customers.
C. S. Rohrich
SPANWELL SERVICE INC.
Wow, you’ve really understood our situation and am impressed by your understanding of what we need to do.
Gary Pashaian
MONROE ENVIRONMENTAL CORP. INC.
A Primer on Industrial Content Marketing

A Primer on Industrial Content Marketing

A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.