Proven Expertise Since 1987

Industrial Marketing Engineered for Results

Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

Achinta Mitra, the Marketing Engineer

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Achinta Mira - Marketing Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

We Solve Marketing Problems to Help You Succeed

Marketing Solutions Proven to Meet the Needs of Industrial Companies

My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.

Industrial and Manufacturing Marketing Articles

How manufacturing content marketers can reduce stress on engineers

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post. They are: 6 Digital Essentials for Selling…

Technical Content Writing

Technical Content Writing is Challenging for Manufacturing Marketers

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and…

Manufacturing content marketing plans and budgets for 2022

Manufacturing Content Marketing—The Year It Was and Looking Forward

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What…

Case Studies—Proof of Results Delivered

What People Say…

Mr. Mitra is not only a master at addressing the technical issues of website design but he is also an expert in the art of translating technical product information into easily understandable text for customers.
C. S. Rohrich
SPANWELL SERVICE INC.
Wow, you’ve really understood our situation and am impressed by your understanding of what we need to do.
Gary Pashaian
MONROE ENVIRONMENTAL CORP. INC.
A Primer on Industrial Content Marketing

A Primer on Industrial Content Marketing

A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.