Proven Industrial Marketing Experience Since 1987

Actionable insights and practical industrial marketing advice for
manufacturers, distributors and engineering companies

Marketing for engineers by an engineer​

I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a marketing engineer.

Bottom line – I don’t learn industrial marketing at your expense because I know your engineering and technical customers well from my 30+ years of hands-on experience.

Achinta Mitra - the Marketing Engineer and Industrial Marketing Expert

Achinta Mitra, the Marketing Engineer

Recent industrial marketing articles​

Industrial Buyers – Their Preferences and How to Market to Them

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. You can find data on general B2B marketing, but it is somewhat limited when it comes to industrial marketing. There are four annual surveys/reports that are done specifically about industrial buyers and manufacturing or engineering marketing. I read them regularly and I’m honored to be quoted in some of them. Sources …

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Happy Holidays and Looking Forward to 2019

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken …

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Unique Challenges of Manufacturing Content Marketing in 2019

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. …

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Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve …

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Making Email the Cornerstone of Industrial Content Marketing

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I …

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Industrial Content Marketing that Engages Engineers

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content …

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Industrial Website Redesign for Marketing to Engineers

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This …

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A Primer on Industrial Content Marketing

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A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.