Proven Expertise Since 1987
Industrial Marketing Engineered for Results
Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
We Solve Marketing Problems to Help You Succeed
Marketing Solutions Proven to Meet the Needs of Industrial Companies
My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.
Industrial and Manufacturing Marketing Articles
How Manufacturing Content Marketers Can Reduce Stress on Engineers
Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post. They are: 6 Digital Essentials for Selling…
Technical Content Writing is Challenging for Manufacturing Marketers
You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and…
Manufacturing Content Marketing—The Year It Was and Looking Forward
I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What…
Case Studies—Proof of Results Delivered
Industrial Marketing Consulting
We were contacted by the president of the company for help in targeting new industries and growing sales within the Chemical, Petrochemical, and Oil & Gas industries along the Gulf Coast.
E-Commerce Website Redevelopment for Manufacturer
We redeveloped the existing site to implement a robust online store for direct sales. This was a new revenue channel and also generated additional sales from distributors who placed large repeat orders.
What People Say…
A Primer on Industrial Content Marketing
A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
