Industrial Marketing Today

Actionable ideas and practical industrial marketing tips for manufacturers, distributors and engineering companies by Achinta Mitra, the Marketing Engineer.

Industrial and Manufacturing Marketing Articles

How Industrial Distributors Can Use Content Marketing

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time.

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Industrial Marketing Budgeting and Planning

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst

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Industrial Marketing for Manufacturers: New Research Findings

Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either. Marketing to engineers and technical professionals has always been a challenge. FYI, I’m one of the keynote speakers at the

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Have Concerns About Inbound Marketing for Manufacturers?

Conversations about inbound marketing for manufacturers invariably lead to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find

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Marketing for Engineers by an Engineer


I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

I give you the best of both worlds – a marketing agency and the personal touch of an experienced industrial marketer. You will always deal with a real person who is in charge of your work and not layers of hierarchy.

Bottom line – I don’t learn industrial marketing at your expense, because I know your engineering and technical customers well from my 30+ years of hands-on experience.

Achinta Mitra, the Marketing Engineer

Achinta Mitra
The Marketing Engineer

Some of my clients have become close friends

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