Proven Expertise Since 1987
Industrial Marketing Engineered for Results
Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
Achinta Mitra — the Marketing Engineer
Technical Marketing for Engineers by an Engineer
Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.
Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.
We Solve Marketing Problems to Help You Succeed
Marketing Solutions Proven to Meet the Needs of Industrial Companies
My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.
Industrial and Manufacturing Marketing Articles
5 Manufacturing Content Marketing Hurdles and How to Overcome Them
Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not alone. Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in. However,…
What You Need to Know About Marketing to Engineers in 2023
Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. It is packed with valuable research data and expert opinions….
3 Content Marketing for Manufacturers Myths Busted
There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic…
Case Studies—Proof of Results Delivered
Industrial Marketing Consulting
We were contacted by the president of the company for help in targeting new industries and growing sales within the Chemical, Petrochemical, and Oil & Gas industries along the Gulf Coast.
E-Commerce Website Redevelopment for Manufacturer
We redeveloped the existing site to implement a robust online store for direct sales. This was a new revenue channel and also generated additional sales from distributors who placed large repeat orders.
What People Say…
A Primer on Industrial Content Marketing
A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.
