Proven Expertise Since 1987

Industrial Marketing Engineered for Results

Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

Achinta Mitra, the Marketing Engineer

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Achinta Mira - Marketing Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

We Solve Marketing Problems to Help You Succeed

Marketing Solutions Proven to Meet the Needs of Industrial Companies

My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.

Industrial and Manufacturing Marketing Articles

Marketing to Engineers in 2023

What You Need to Know About Marketing to Engineers in 2023

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. It is packed with valuable research data and expert opinions….

Happy Thanksgiving!

Happy Thanksgiving!

I wish you a very happy Thanksgiving as you celebrate with your family and friends. Thank you for being a loyal reader of this blog. We’ll be closed Thursday, 11/24/2022, and Friday, 11/25/2022.

Case Studies—Proof of Results Delivered

What People Say…

Mr. Mitra is not only a master at addressing the technical issues of website design but he is also an expert in the art of translating technical product information into easily understandable text for customers.
C. S. Rohrich
SPANWELL SERVICE INC.
Wow, you’ve really understood our situation and am impressed by your understanding of what we need to do.
Gary Pashaian
MONROE ENVIRONMENTAL CORP. INC.
A Primer on Industrial Content Marketing

A Primer on Industrial Content Marketing

A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.