Proven Industrial Marketing Experience Since 1987
Actionable insights and practical industrial marketing advice for
manufacturers, distributors and engineering companies
Marketing for engineers by an engineer
I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a marketing engineer.
Bottom line – I don’t learn industrial marketing at your expense because I know your engineering and technical customers well from my 30+ years of hands-on experience.
Achinta Mitra, the Marketing Engineer
Recent industrial marketing articles
Manufacturing Content Marketing Can Be Confusing and Difficult
I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. 64% of manufacturing content marketers say their organization’s content marketing is much/somewhat more successful compared with one year ago. (Source: 2019 Manufacturing Content Marketing Report). Goals and objectives of manufacturing content marketing Success in the above chart is defined as achieving their stated goals and objectives. These go well beyond just …
The Importance of Industrial Email Marketing for Targeting Engineers
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard …
Industrial Lead Generation for Sales – It’s Complicated!
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new …
Measuring ROI of Industrial Content Marketing is Difficult
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content …
Industrial Buyers – Their Preferences and How to Market to Them
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer …
Happy Holidays and Looking Forward to 2019
As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken …
Unique Challenges of Manufacturing Content Marketing in 2019
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. …
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A Primer on Industrial Content Marketing
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A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.