Your Trusted

Industrial Marketing

Adviser & Partner

I help manufacturers, distributors and engineering companies generate more high-quality leads that turn into sales opportunities.

Achinta Mitra, the Marketing Engineer

Marketing for Engineers by an Engineer

I’m Achinta Mitra, the chief content creator and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

I don’t just give you advice; I use my 30+ years of hands-on experience working with industrial companies to help you solve real-world marketing challenges that are holding you back. In other words, I can maximize the return on your marketing investment by producing measurable results.

Bottom line—I don’t learn industrial marketing at your expense, because I know your engineering and technical customers well from my decades of experience and the 100% focus on industrial marketing.

Industrial Marketing Services Engineered for Results

My team at Tiecas and I are dedicated to producing results for you

Content Creation

Technical Content Creation

Technically accurate content created for you on researched topics relevant to your business, and will resonate with engineers and industrial buyers.

inbound leads for industrial companies

Industrial content marketing

Generate better quality inbound leads, nurture them into Sales Qualified Leads (SQLs) that turn into qualified opportunities and increase sales.

Content-centric industrial leads

Content-Centric Lead Gen

Use premium content with hyper-filtering capabilities to capture more targeted and intent leads at a lower cost per lead to maximize your ROI.

Industrial SEO & SEM

SEO and SEM

Organic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) may go hand in hand, but they are two very different marketing strategies.

Industrial web design

Website (re)Design

Don’t settle for another “pretty” website or a cosmetic facelift. Invest in a digital asset that will continue to pay dividends long after you’ve paid for it.

Industrial Marketing Consulting

Coaching and Consulting

Industrial marketing coaching and consulting is based on my 30+ years of knowledge and hands-on experience in marketing to industrial professionals.

Industrial and Manufacturing Marketing Articles

Actionable ideas and practical industrial marketing tips

Industrial Marketing in 2020, my interview with Pete Hoelscher

Industrial Marketing in 2020 and Beyond

Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in 2020 and the challenges that

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Proof of Results Delivered

Industrial Marketing Case Study - MEC

Manufacturer Grows Sales in New Markets

We were contacted by the president of the company for help in growing new sales within the Chemical, Petrochemical and the Oil & Gas industries along the Texas Gulf Coast and Louisiana. These were new markets for the client.

Industrial content marketing case study - Uson

Industrial Content Marketing for Inbound Leads

A manufacturer of of Leak Testers and Engineered Systems that has been around for more than 50 years, was having trouble generating new leads and building new relationships within the global engineering communities in order to grow sales.

Spanwell Service, Inc.

E-Commerce Website Redevelopment for Manufacturer

We redeveloped the existing site to implement a robust online store for direct sales. This was a new revenue channel and also generated new accounts from distributors who placed large repeat orders.

What people say...

A Primer on Industrial Content Marketing

A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.

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