Industrial Marketing Blog

10 Helpful B2B Lead Scoring Resources

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me.

His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”

Great question! Lead scoring is a key component of marketing automation and a very effective tool for aligning sales and marketing. However, it is not an easy one to answer in a quick blog post.

Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies.

I hope you find these resources helpful. (Note: Some of them do require you to register before downloading).

From Marketo:

From LeadLife:

I don’t want to claim that this is the definitive list of lead scoring resources. I’m sure there is a bunch more out there. I encourage you to add to my list here.

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Achinta Mitra

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 30+ years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here or follow him on Twitter @Achintamitra.

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