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10 Helpful B2B Lead Scoring Resources

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me.

His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”

Great question! Lead scoring is a key component of marketing automation and a very effective tool for aligning sales and marketing. However, it is not an easy one to answer in a quick blog post.

Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies.

I hope you find these resources helpful. (Note: Some of them do require you to register before downloading).

From Marketo:

From LeadLife:

I don’t want to claim that this is the definitive list of lead scoring resources. I’m sure there is a bunch more out there. I encourage you to add to my list here.

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