10 Helpful B2B Lead Scoring Resources

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me.

His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”

Great question! Lead scoring is a key component of marketing automation and a very effective tool for aligning sales and marketing. However, it is not an easy one to answer in a quick blog post.

Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies.

I hope you find these resources helpful. (Note: Some of them do require you to register before downloading).

From Marketo:

From LeadLife:

I don’t want to claim that this is the definitive list of lead scoring resources. I’m sure there is a bunch more out there. I encourage you to add to my list here.

Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on email
Email

1 thought on “10 Helpful B2B Lead Scoring Resources”

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Marketing Services
Marketing Matters

Marketing Matters is our monthly e-newsletter which is usually emailed during the last week of the month. Have the latest articles delivered to you inbox.

FREE MARKETING RESOURCES
Recent Posts
Item added to cart.
0 items - $0.00

This website uses cookies to ensure you get the best experience on our website.

Marketing Matters Newsletters

Marketing Matters is our monthly newsletter which is usually emailed during the last week of the month.

Wait, before you leave!

Get the latest articles on industrial marketing delivered to your inbox every month. Join thousands of your peers from around the globe and stay informed.