Day: March 1, 2011

Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity

Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “B2B Lead Generation without Lead Nurturing is Doomed to Fail.” Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Let’s switch …

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