Happy New Year!
For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing blog posts from 2012. I picked these based mainly on the number of Pageviews and the Average Time on Page according to my Google Analytics.
Social sharing and comments also played a part but to a lesser extent since my primary audience of engineers and industrial professionals tend to be passive participants in those channels as many studies have shown.
- Content Marketing for Engineers
I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (People-to-People) marketing if you will. (Continue reading…)
- How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel but converting leads to sales opportunities takes too long for their liking. Think of 3D CAD models and 2D CAD drawings then as supercharged content assets for moving leads closer to the RFQ stage much quicker than any other type of content resource. (Continue reading…)
- What Does a Content Marketing Strategy Mean for Industrial Companies?
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? (Continue reading…)
- Industrial Companies Underuse the One Social Media Tactic with Proven ROI
Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. (Continue reading…)
- Digital Marketing Can Increase Industrial Sales
Call it digital marketing or inbound marketing with content, the fact is marketing is now playing a much more active role in complex industrial sales. For the sake of simplicity, I’ll refer to it as digital marketing in this post and state that content is what drives this engine for generating qualified leads and creating sales opportunities. (Continue reading…)
I write these posts based on my own experiences working with manufacturing and industrial clients rather than talking about whatever is the shiny new toy in marketing at a given point in time. These are my opinions, insights and ideas about industrial marketing. You may or may not agree with me all the time and that’s okay. I encourage you to voice your opinions for a livelier conversation and a more balanced perspective.
I thank you for being a regular reader of Industrial Marketing Today and invite new ones to visit often as I try to publish new posts regularly.