Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. I’m not suggesting that you ignore social media in favor of email marketing, especially if you are trying to engage…
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. I say that…
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Think twice though before you…
Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” Here are some stats from the 2016 State of Marketing Report from Salesforce.com. 80 percent of marketers…
Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry. Typically,…
Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing is NOT Dead.” Over the years, I’ve seen the content in industrial emails improve considerably. Email content has graduated from purely promotional to more educational….
