Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Email Marketing for Manufacturers

Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and independent third-party sources Email marketing for manufacturers continues to be very effective for reaching engineers … Read more

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the … Read more

High-Performance Email Marketing for Attracting and Engaging Industrial Buyers

In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. And that reality of the flooded inbox is very … Read more

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