Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back…
Industrial Marketing Case Studies Industrial Content Marketing, Email and Print Ads for Manufacturer to Generate Leads and Build New Relationships with Younger Engineers The Challenge: The client, Uson L.P. is a manufacturer of a full line of leak testers and engineered leak detection systems. The company had been around for more than 50 years and…
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove ROI which is necessary to make a strong business case for getting buy-in from management….
Industrial Content Marketing for Manufacturer of Leak Testers and Engineered Systems Uson L.P. is part of Roper Industries and manufactures a full line of leak testers and engineered leak detection systems. It sells to the Automotive, Medical Device, General Industrial and Packaging industries around the world. Uson is headquartered in Houston, TX with offices in…
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. (Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec). While the number of leads generated…
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Engineers and industrial professionals do read emails, provided you’ve earned their trust with…
