Archives

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Achinta Mitra February 12, 2012 3 Comments

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to…

Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity

Achinta Mitra March 1, 2011 6 Comments

Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “B2B Lead Generation without Lead…

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Achinta Mitra December 7, 2010 10 Comments

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to…

Using Manufacturing Blogs for Lead Generation

Achinta Mitra August 24, 2022 No Comments

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing…

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020 No Comments

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…

Industrial Lead Generation for Sales – It’s Complicated!

Achinta Mitra March 19, 2019 No Comments

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.