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Creating compelling manufacturing content

How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Achinta Mitra August 1, 2023 No Comments

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that…

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most…

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

Achinta Mitra July 19, 2022 No Comments

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of…

Writing Technical Blog Posts for Engineers and Industrial Professionals

Achinta Mitra July 15, 2020 2 Comments

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for…

Content Preferences of Engineers and Industrial Buyers

Achinta Mitra March 12, 2020 No Comments

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem…

5 Critical Components of a Successful Website Design for Manufacturers

Achinta Mitra November 5, 2019 No Comments

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.