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E-Commerce for Manufacturers and Distributors—What You Need to Know

Achinta Mitra September 15, 2021 1 Comment

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However,…

Content Preferences of Engineers and Industrial Buyers

Achinta Mitra March 12, 2020 No Comments

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem…

5 Critical Components of a Successful Website Design for Manufacturers

Achinta Mitra November 5, 2019 No Comments

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing…

Marketing to Millennial Engineers

Achinta Mitra October 22, 2019 No Comments

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.