Achinta Mira - Marketing EngineerI founded Tiecas, Inc. in 1987 because I saw a real need for marketing that was exclusively for manufacturers and industrial companies.

Many advertising agencies either shy away from technical marketing because of smaller budgets or tend to force-fit consumer (B2C) marketing tactics that are not as effective with an audience of engineering, technical and industrial professionals.

People with a graphic design background run most marketing and advertising agencies. I, on the other hand, have learned the trade by applying sound business management principles to my engineering education and combined it with creative thinking to help my industrial clients boost their sales. That’s why I call myself a marketing engineer.

I received a mechanical engineering degree from Indian Institute of Technology – IIT, Bombay and an MBA degree from Kent State University, Ohio.

I’m originally from India and came to the US in 1980. Moved to Houston, Texas in 1982 and have lived here ever since. I sometimes like to joke with my clients and ask them, “Why outsource to India when the Indian will come to you?”

I consider it a God-given gift to be able to use both sides of my brain —  combining strategic left-brain thinking with compelling right-brain creativity. My focus is on delivering results-oriented industrial marketing solutions that provide a competitive edge to my clients.

Many of my industrial and B2B marketing articles have been published in content directories and industry portals such as B2B Marketing Zone and CustomerThink.

I’m active on social networks; you can connect with me on Facebook, LinkedIn and Twitter.

If you are looking for an industrial marketing company that understands your technical business, is knowledgeable about an engineering audience and who will take your business seriously, I invite you to partner with Tiecas and experience a real difference.

Learn more about my industrial marketing company >>