As an engineering marketing expert with 35+ years of experience, I’m the first one to admit that I may not be a good fit for everyone because I focus 100% on the industrial sector; I don’t do any B2C marketing.
I strongly believe that a business relationship can only work when there is a good fit for both parties and the relationship is based on mutual trust.
I work with manufacturers, distributors, and engineering companies, helping them build stronger relationships based on trust.
I use proven industrial marketing strategies and tactics to generate more high-quality leads that turn into sales opportunities, accelerate your pipeline and grow revenues.
I have been delivering results and value consistently for over 30 years.
You have a small in-house marketing team with little to no experience in industrial marketing.
You have no internal resources and need everything done for you – from ideas to implementation.
You want a trusted partner who can get the work done quickly with minimal direct supervision or oversight.
You need someone capable of handling complex marketing projects and, more importantly, be held accountable for delivering results.
You want good value for your marketing dollars.
Low awareness of your company among engineers and industrial buyers.
Little or no visibility in major search engines.
Not enough new leads, and most are unqualified leads.
Your sales team is spending too much time on cold prospecting and qualifying leads.
You know who you want to target but don’t know how to reach key decision-makers.
Need to move away from price-based discussions to value delivered in selling complex engineered systems.
Your website is an outdated digital brochure, and it doesn’t fit your sales process.
Lack of time or don’t have the in-house expertise to plan, create relevant content and execute industrial marketing programs consistently.
As a Mechanical Engineer, I understand technical concepts and know how to communicate with industrial professionals.
I can uncover the “tacit know-how” inside the minds of Subject Matter Experts (SMEs) by working closely with them.
I know how to create technical content that aligns well with how industrial professionals make buying decisions.
I have a proven track record of delivering tangible results for my clients.
I take an ownership approach to every marketing engagement and pay attention to details, so you can focus on the big picture.
I’m not a consultant who just provides strategic ideas. Many of my clients ask me to implement, measure, and provide verifiable ROI for their marketing dollars.
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.