This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters.
Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter is an article written by Anna Billstrom on MarketingProfs.com. She has written about how you can do just that in easy to follow steps. Check it out.
Silverpop has introduced a new feature called Share-to-Social. Using links contained within your email messages, recipients can quickly share your message on one or more social networks such as Facebook and MySpace, adding their comments, including images from your message, and more. This opens up a whole new range of possibilities for viral marketing that can make your messages more effective and more targeted than ever before.