3 Content Marketing for Manufacturers Myths Busted

3 Content Marketing for Manufacturers Myths Busted

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic…

What Content do Engineers Want When Visiting Websites?

What Content do Engineers Want When Visiting Websites?

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most important digital asset you own. I don’t need to repeat all the reasons for having a robust website. Yet, I’ve seen content take a backseat…

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Lead Generation for Manufacturers: Understanding the Alphabet Soup

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time and effort. A lead is a lead, right? Depends – are you in Marketing or in Sales? Industrial lead generation for sales is complicated. On…

Using Manufacturing Blogs for Lead Generation

Using Manufacturing Blogs for Lead Generation

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing technical posts that engineers and industrial professionals find relevant and engaging takes time, effort, and knowledge not easily found in freelance copywriters. 51% of manufacturing…