Author: Achinta Mitra

Successful Industrial Website Redesigns: The Essential Elements and the Benefits of Regular Updates

Achinta Mitra April 25, 2023 No Comments

Industrial website redesigns require careful planning and attention to many details. You are likely to be disappointed with the results if you or your developer don’t put in the time [...]

6 Innovative Manufacturing Marketing Strategies

Achinta Mitra March 23, 2023 No Comments

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical [...]

Hurdles in manufacturing content marketing & overcoming them

5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Achinta Mitra February 27, 2023 No Comments

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not [...]

What You Need to Know About Marketing to Engineers in 2023

Achinta Mitra January 16, 2023 No Comments

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the [...]

Merry Christmas and Happy New Year

Achinta Mitra December 22, 2022 No Comments

Happy Thanksgiving!

Achinta Mitra November 23, 2022 No Comments

Thank you for being a loyal reader of this blog. We’ll be closed Thursday, 11/24/2022, and Friday, 11/25/2022.

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.