Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Email Marketing for Manufacturers

Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and independent third-party sources Email marketing for manufacturers continues to be very effective for reaching engineers … Read more

Making Email the Foundation of Industrial Content Marketing

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

Engineers and industrial professionals do read emails, provided you’ve earned their trust with valuable content and can get through their spam filters. According to the research report “How Engineers Find Information 2018” published by engineering.com, 95% of engineers will consider an email in their inbox.

You can read about this in my earlier post, Industrial Email Marketing for Engaging Engineers and Technical Professionals.

Email should be an important component of industrial content marketing

Given the above findings, it makes a lot of sense in making email marketing a key component of your overall industrial content marketing strategy. My opinion is corroborated by independent research findings.

Read moreMaking Email the Foundation of Industrial Content Marketing

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement.

Read moreIndustrial Companies shouldn’t Replace Email Marketing with Social Media

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