Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.
Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. I say that based on my personal experience working every day with manufacturers, distributors and engineering companies. It most certainly isn’t dead! The often-used quote by Mark Twain applies here, “The report of my death was an exaggeration” or if you prefer the more popular misquote, “Reports of my death have been greatly exaggerated.”