Industrial Lead Generation – MQL vs SQL

Industrial lead generation - MQL vs SQL

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads … Read more

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Email Marketing for Manufacturers

Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and independent third-party sources Email marketing for manufacturers continues to be very effective for reaching engineers … Read more

Making Email the Foundation of Industrial Content Marketing

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

Engineers and industrial professionals do read emails, provided you’ve earned their trust with valuable content and can get through their spam filters. According to the research report “How Engineers Find Information 2018” published by engineering.com, 95% of engineers will consider an email in their inbox.

You can read about this in my earlier post, Industrial Email Marketing for Engaging Engineers and Technical Professionals.

Email should be an important component of industrial content marketing

Given the above findings, it makes a lot of sense in making email marketing a key component of your overall industrial content marketing strategy. My opinion is corroborated by independent research findings.

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