Boost Marketing Results with Integrated Campaigns

Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at B-to-B Outlook 2009.

I am big fan of Integrated Marketing. See "Integrated Marketing – Creating and Delivering Compelling Marketing Messages that Sell" on our website.

Here's some good news to come out of the same conference. Bob Felsenthal, BtoB publisher and conference moderator said, “Our research indicates that 31% of b-to-b marketers plan to boost their marketing budgets this year, with 62% citing customer acquisition as their primary goal.”

Online advertising remains the fastest-growing channel for b-to-b marketers, although its growth rate has moderated to between 3% and 10% for 2009, compared with robust double-digit growth in past years, panelist Geoff Ramsey, co-founder and CEO of market research company eMarketer, added, “But flat is the new up.”

Read the entire news article here.

Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on email
Email

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Marketing Services
Marketing Matters

Marketing Matters is our monthly e-newsletter which is usually emailed during the last week of the month. Have the latest articles delivered to you inbox.

FREE MARKETING RESOURCES
Recent Posts
Item added to cart.
0 items - $0.00

This website uses cookies to ensure you get the best experience on our website.

Marketing Matters Newsletters

Marketing Matters is our monthly newsletter which is usually emailed during the last week of the month.

Wait, before you leave!

Get the latest articles on industrial marketing delivered to your inbox every month. Join thousands of your peers from around the globe and stay informed.