Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at B-to-B Outlook 2009.
I am big fan of Integrated Marketing. See "Integrated Marketing – Creating and Delivering Compelling Marketing Messages that Sell" on our website.
Here's some good news to come out of the same conference. Bob Felsenthal, BtoB publisher and conference moderator said, “Our research indicates that 31% of b-to-b marketers plan to boost their marketing budgets this year, with 62% citing customer acquisition as their primary goal.”
Online advertising remains the fastest-growing channel for b-to-b marketers, although its growth rate has moderated to between 3% and 10% for 2009, compared with robust double-digit growth in past years, panelist Geoff Ramsey, co-founder and CEO of market research company eMarketer, added, “But flat is the new up.”