Industrial and Manufacturing Marketing Blog

Build Industrial Websites as Dynamic Blog Sites

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy.

What if you could combine the best of both these marketing tactics? I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset.

Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers.

Here, I’m referring to an integrated blog site where yourcompanyname.com is the home page of the blog or is in a subdirectory within your main domain such as yourcompanyname.com/blog and not an external blog like someotherblogname.com.   

Advantages of a blog site

  • Creating a fully integrated blog site would mean maintaining and updating just one online marketing asset versus two or more. With a built-in content management system (CMS), it is much easier to add new content and pages
  • On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site
  • The value or authority of your domain increases whenever another site links back to the blog that is part of your main domain
  • User experience is significantly improved when they can move seamlessly between your site pages and the blog
  • Monitoring, tracking and measuring is a lot easier when you use one set of Web analytics for both the site and the blog
  • Organizing content in a searchable format is much easier using blog categories and can be set up to offer related content for more up-selling and cross-selling opportunities

The three most popular open-source blogging platforms are WordPress, Joomla and Drupal. Each one has it own pros and cons, so pick a CMS platform that gives you the most flexibilty.

If you prefer your Home page to look like a Website instead of showing snippets of recent blog posts, set up the Home page as a static page instead of the blog. This can be done easily via the Admin panel.

Sometimes it may be advantageous to set up a blog that is separate from your main website. For example, you may want to dominate a specific niche or keyword phrase that is only a small but profitable part of your main business.

Another reason could be that certain custom-built applications such as eCatalogs and product configurators may not integrate easily into a blog site built on one of the open-source platforms mentioned here.

Does your current industrial Website include a blog? If not, what are some of the challenges you are facing? Share your thoughts here.

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 36 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here.
Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comments:

  1. Very informative post. Many are submitting their sites and URLs in the net so that they have the higher ranking in the SEO. A good way to make companies more visible and popular in the net. Higher chances being notice, higher chances of making sales.

  2. Thanks for the great article! A blog site really can be a great way for a company to get to its potential customers online. It also provides great SEO advantages.

    • Michelle,

      Glad you liked my post and agree with me. Thanks for the compliment.

      • Your very welcome. Take care

Need Help Now?

A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.

Marketing Matters

Marketing Matters is our monthly e-newsletter which is usually emailed during the last week of the month. Get the latest articles and tips on industrial marketing delivered to your inbox. 

Ready to Start a Conversation?

Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.

Post Categories

Recent Posts

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

©  2024 Tiecas, Inc.  and Achinta Mitra.  All Rights Reserved.
Contact Us Privacy Policy Site Map