Category: B2B E-Mail Marketing

How to Make Industrial Email Marketing Work for You

Achinta Mitra March 3, 2021 No Comments

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when…

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020 No Comments

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Achinta Mitra December 4, 2019 3 Comments

Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all…

The Importance of Industrial Email Marketing for Targeting Engineers

Achinta Mitra April 22, 2019 2 Comments

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing…

Making Email the Foundation of Industrial Content Marketing

Achinta Mitra September 13, 2018 1 Comment

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Achinta Mitra June 19, 2018 No Comments

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.