Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard
Category: B2B E-Mail Marketing
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties
Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with
Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to
Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and
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