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Category: B2B E-Mail Marketing

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Achinta Mitra May 22, 2017 1 Comment

Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports [...]

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Achinta Mitra November 8, 2016 2 Comments

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply [...]

Email Marketing for Manufacturers and Industrial Companies

Achinta Mitra May 15, 2015 No Comments

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got [...]

Make Industrial Email Marketing Mobile Responsive

Achinta Mitra October 22, 2013 1 Comment

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing [...]

Industrial Email Marketing is NOT Dead

Achinta Mitra August 16, 2013 No Comments

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [...]

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Achinta Mitra May 15, 2012 7 Comments

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am [...]

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.