E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a
As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there
In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining
Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone
Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This long time
Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages,
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