Making Industrial E-mail Marketing More Relevant
E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing
September 1, 2011 3 Comments
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Industrial E-mail Marketing: Use Application Notes to Engage Engineers
E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a
July 1, 2011 No Comments
Boost Email Relevancy With Dynamic Content
Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click
April 26, 2011 5 Comments
Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic
October 26, 2010 2 Comments
Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there
October 17, 2010 2 Comments
High-Performance Email Marketing for Attracting and Engaging Industrial Buyers
In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining
October 2, 2010 No Comments
Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems
Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone
July 9, 2010 2 Comments
Social Media with Email Marketing – is it the Super Combo?
Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This long time
June 24, 2010 3 Comments
Are You Creating Irresistible Offers with Your Email Marketing?
Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages,
November 16, 2009 No Comments
Using Auto-responders in B2B Demand Generation
Auto-responders have been around for a long time and in B2C marketing they have been used to engage customers, convert them into repeat buyers, to
February 24, 2009 1 Comment
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