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Category: B2B E-Mail Marketing

Using E-mail Marketing for Lead Generation

Achinta Mitra September 26, 2011 No Comments

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a [...]

Making Industrial E-mail Marketing More Relevant

Achinta Mitra September 1, 2011 3 Comments

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that [...]

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Achinta Mitra July 1, 2011 No Comments

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec. [...]

Boost Email Relevancy With Dynamic Content

Achinta Mitra April 26, 2011 5 Comments

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the [...]

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Achinta Mitra October 26, 2010 2 Comments

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many [...]

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Achinta Mitra October 17, 2010 2 Comments

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to [...]

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.