Let’s Talk

Category: Industrial Lead Generation

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Achinta Mitra September 26, 2022 2 Comments

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time [...]

gated content for manufacturing marketing

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Achinta Mitra March 22, 2022 No Comments

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that [...]

Technical Content Writing is Challenging for Manufacturing Marketers

Achinta Mitra December 9, 2021 4 Comments

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they [...]

Landing Pages for Industrial Lead Generation

Achinta Mitra July 20, 2021 2 Comments

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a [...]

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020 No Comments

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart [...]

Content Marketing for Industrial Distributors

How Industrial Distributors Can Use Content Marketing

Achinta Mitra October 7, 2019 1 Comment

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.