Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is
Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept
Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM
I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking
What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in
Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September
Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is
One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I
No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their
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Founded in 1987, Tiecas, Inc. is an industrial marketing and consulting company based in Houston, TX. We help manufacturers, distributors and engineering companies grow their sales with effective industrial marketing.
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