White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites,
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content
Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to
For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top
Content BOM is not a typo in my headline. Read on… I am amazed how often I find that creating content is an afterthought for
I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead
Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for
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