Category: Industrial Lead Generation

Industrial Lead Generation for Sales – It’s Complicated!

Achinta Mitra March 19, 2019 No Comments

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not…

Use industrial content marketing to enable sales

Achinta Mitra March 22, 2018 1 Comment

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going…

In Industrial Lead Generation, a Lead is a Lead, Right?

Achinta Mitra January 14, 2016 3 Comments

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main…

BANT May Not Work in Qualifying Leads for Industrial Sales

Achinta Mitra September 1, 2015 No Comments

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. It…

Lead Generation for Industrial Companies is a Process not a Campaign

Achinta Mitra June 18, 2015 10 Comments

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t…

Industrial Lead Generation Can’t Happen Without Conversations

Achinta Mitra April 28, 2014 2 Comments

What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.