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Category: B2B Marketing Collateral

Traditional Marketing is Alive and Well for Industrial Companies

Achinta Mitra February 11, 2013 8 Comments

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [...]

Why Industrial News Releases Make Good Blog Posts

Achinta Mitra November 9, 2012 No Comments

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [...]

How Manufacturers can Resurrect Product Content from the Dead Zone

Achinta Mitra May 26, 2011 5 Comments

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well [...]

If You Want Better Leads, Set Your Content Free

Achinta Mitra October 13, 2010 5 Comments

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does [...]

Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

Achinta Mitra July 20, 2010 4 Comments

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that [...]

Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Achinta Mitra July 14, 2010 7 Comments

Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word. [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.