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Category: B2B Marketing Collateral

Creating Relevant B2B Marketing Content: Walk the Talk

Achinta Mitra June 19, 2010 No Comments

There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle. That is pretty much the mantra [...]

Deconstructing the Four Stages of the Industrial Buy Cycle

Achinta Mitra May 26, 2010 5 Comments

B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Typically, that means understanding the prospect’s pain and then offering [...]

Top 10 Clichés to Avoid in B2B Marketing Content

Achinta Mitra May 18, 2010 No Comments

You can find plenty of clichés used (overused?) in B2B marketing content. Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? I [...]

Using Content to Move Prospects Forward in the Sales Cycle

Achinta Mitra May 5, 2010 No Comments

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find [...]

7 “Rs” for B2B Marketing Content Planning

Achinta Mitra April 30, 2010 No Comments

[This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating [...]

Focus on Content in B2B Marketing

Achinta Mitra April 26, 2010 2 Comments

Lately all the talk in B2B marketing has centered on social media. However, to be successful with social media, you have to provide real value and that usually comes from [...]

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.