Generating More “Educated Leads” on a Small Budget

Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days. How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? To find answers to that question, I went to HubSpot’s Lead Generation…

Boost Marketing Results with Integrated Campaigns

Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at B-to-B Outlook 2009. I am big fan of Integrated Marketing. See "Integrated Marketing – Creating and Delivering Compelling Marketing Messages that Sell" on our website….

Your Company Web Site Must Be the Hub of Your Online Marketing

Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper from GlobalSpec called "Marketing to Engineering, Technical, Industrial and Manufacturing Professionals: What’s Working Best Today." The white paper cites statistics from their recent surveys of…