You know that old saying, there’s no such thing as bad press? Well you don’t have to resort to bad press to get some media exposure. Here are a few great ways to gain media exposure for your business and keep everyone happy.
- Publish Content – Whether it is a case study, a special report or any kind of "How-to" guide or course, it is a great way to gain exposure for your business. You can publish press releases online and for your local media to promote the content.
- Publish notable company news – If your business undergoes significant changes or achieves a notable accomplishment, by all means issue a press release.