Category: Business Blogs

Using Manufacturing Blogs for Lead Generation

Achinta Mitra August 24, 2022 No Comments

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing…

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Achinta Mitra July 22, 2014 5 Comments

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence.…

Winning the Engineer’s Mindshare with Industrial Blogging

Achinta Mitra April 7, 2014 3 Comments

Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something…

Blogging Still Lagging in Industrial Marketing

Achinta Mitra December 23, 2013 7 Comments

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Look at these charts from two different surveys to illustrate my point. The…

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Achinta Mitra October 14, 2013 No Comments

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics…

Creating Thought Leadership for Manufacturing and Industrial Companies

Achinta Mitra June 17, 2013 3 Comments

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.