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Category: Content Marketing

Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Achinta Mitra October 16, 2023 1 Comment

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and [...]

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most [...]

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Achinta Mitra May 25, 2022 1 Comment

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why [...]

3 FAQs About Manufacturing Content Marketing

Achinta Mitra June 15, 2021 No Comments

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me [...]

Industrial Customer Journey and the Digital Experience

Achinta Mitra May 17, 2021 10 Comments

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just [...]

Manufacturing Content Marketing Insights for 2021

Manufacturing Content Marketing—What’s Ahead in 2021

Achinta Mitra November 20, 2020 No Comments

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.