Category: Content Marketing

Manufacturing Marketing in the Age of Industry 4.0

Achinta Mitra November 11, 2020 8 Comments

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.”…

Manufacturing Content Marketing Distribution and Measurement

Achinta Mitra October 12, 2020 2 Comments

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement.

Adapting Your Industrial Content Marketing Strategy for COVID-19

Achinta Mitra May 8, 2020 No Comments

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of…

Content Preferences of Engineers and Industrial Buyers

Achinta Mitra March 12, 2020 No Comments

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem…

Content Marketing for Manufacturers: Are You Using its Full Power?

Achinta Mitra February 17, 2020 1 Comment

My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank…

Technical Content Creation for Manufacturing Marketing

Achinta Mitra February 5, 2020 1 Comment

Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.