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Category: Content Marketing

Content Marketing for Industrial Distributors

How Industrial Distributors Can Use Content Marketing

Achinta Mitra October 7, 2019 1 Comment

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show [...]

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Achinta Mitra June 17, 2019 No Comments

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to [...]

Manufacturing Content Marketing Can Be Confusing and Difficult

Achinta Mitra May 22, 2019 2 Comments

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for [...]

Measuring ROI of Industrial Content Marketing is Difficult

Achinta Mitra February 18, 2019 No Comments

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures [...]

Unique Challenges of Manufacturing Content Marketing in 2019

Achinta Mitra November 19, 2018 4 Comments

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research [...]

Making Email the Foundation of Industrial Content Marketing

Achinta Mitra September 13, 2018 1 Comment

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with [...]

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.