Generating More “Educated Leads” on a Small Budget

Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days. How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? To find answers to that question, I went to HubSpot’s Lead Generation…

Content Creation Made Easy

Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen. However, to be successful in your online marketing, you must come up with fresh and…

Invest in Content Marketing During a Recession

In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly). According to the same survey, the top six content tactics are: Social media (other than blogs) – 68% E-newsletters/email – 60% Case studies – 55%…