Category: Content Marketing

Making Email the Foundation of Industrial Content Marketing

Achinta Mitra September 13, 2018 1 Comment

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…

Industrial Content Marketing that Engages Engineers

Achinta Mitra August 14, 2018 1 Comment

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers,…

Industrial Content Marketing for Engineers to Make a Buy Decision

Achinta Mitra May 22, 2018 1 Comment

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced…

Industrial Marketing – Budgets, Challenges and Performance

Achinta Mitra April 20, 2018 No Comments

Curious about how your peers and the competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research…

Use industrial content marketing to enable sales

Achinta Mitra March 22, 2018 1 Comment

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going…

Why Industrial Content Must Be More Customer-Centric

Achinta Mitra February 20, 2018 1 Comment

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Of course, it is important to have technically accurate and up-to-date product information…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.