Category: Content Marketing

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Achinta Mitra January 17, 2018 3 Comments

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North…

How do Engineers Use Content in Their Buying Decision?

Achinta Mitra November 27, 2017 1 Comment

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However,…

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Achinta Mitra August 26, 2017 No Comments

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the…

Using Digital Industrial Marketing for Reaching Younger Engineers

Achinta Mitra July 27, 2017 3 Comments

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are…

Industrial Content Marketing — Goals are Misunderstood and Misaligned

Achinta Mitra June 28, 2017 2 Comments

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of…

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Achinta Mitra May 22, 2017 1 Comment

Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.