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Category: Inbound Marketing

Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Achinta Mitra October 16, 2023 1 Comment

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and [...]

Marketing to Engineers—Why Digital is the Dominant Strategy

Achinta Mitra February 16, 2022 1 Comment

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for [...]

Industrial Customer Journey and the Digital Experience

Achinta Mitra May 17, 2021 10 Comments

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just [...]

Adapting Your Industrial Content Marketing Strategy for COVID-19

Achinta Mitra May 8, 2020 No Comments

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of [...]

Content Preferences of Engineers and Industrial Buyers

Achinta Mitra March 12, 2020 No Comments

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem [...]

Content Marketing for Manufacturers: Are You Using its Full Power?

Achinta Mitra February 17, 2020 1 Comment

My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.