While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they
Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging
I admit my headline is a play on Dale Carnegie’s bestseller, “How to Win Friends and Influence People.” This timeless classic, one of the first
I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource, an Infogroup company.
We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or
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