Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation

ByAchinta Mitra Reading Time: 3 minutes

I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource, an Infogroup company. Some of the findings match what I am hearing from my industrial clients and one really surprising result. The top findings I got out of the release were: 47% of…

Using Content to Move Prospects Forward in the Sales Cycle

ByAchinta Mitra Reading Time: 3 minutes

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t…