9 Must-Have Content Assets for Successful Industrial Websites
Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy
May 24, 2013 4 Comments
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Content Creation vs. Content Marketing – There’s a Big Difference
Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of
April 11, 2013 3 Comments
Guest Blogging: An Important Strategy of Industrial Marketing
I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this
April 1, 2013 4 Comments
Content Marketing Challenges for Industrial Distributors
Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of
March 18, 2013 6 Comments
Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous
January 15, 2013 6 Comments
Are Manufacturers Turning a Deaf Ear to Content Marketing?
Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck
December 10, 2012 14 Comments
News Releases in Industrial Content Marketing — Part II
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings
November 16, 2012 2 Comments
Why Industrial News Releases Make Good Blog Posts
Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help
November 9, 2012 No Comments
Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites,
October 9, 2012 4 Comments
What Does a Content Marketing Strategy Mean for Industrial Companies?
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content
October 1, 2012 4 Comments
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