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9 Must-Have Content Assets for Successful Industrial Websites

Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy

May 24, 2013 4 Comments

Content Creation vs. Content Marketing – There’s a Big Difference

Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of

April 11, 2013 3 Comments

Guest Blogging: An Important Strategy of Industrial Marketing

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this

April 1, 2013 4 Comments

Content Marketing Challenges for Industrial Distributors

Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of

March 18, 2013 6 Comments

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous

January 15, 2013 6 Comments

Are Manufacturers Turning a Deaf Ear to Content Marketing?

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck

December 10, 2012 14 Comments

News Releases in Industrial Content Marketing — Part II

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings

November 16, 2012 2 Comments

Why Industrial News Releases Make Good Blog Posts

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help

November 9, 2012 No Comments

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites,

October 9, 2012 4 Comments

What Does a Content Marketing Strategy Mean for Industrial Companies?

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content

October 1, 2012 4 Comments

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