Let’s Talk

Category: Industrial Blogs

Industrial Blogging Requires Commitment and Perseverance

Achinta Mitra October 20, 2021 No Comments

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources [...]

Unique Challenges in Manufacturing Content Marketing

Achinta Mitra August 4, 2020 No Comments

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. [...]

Writing Technical Blog Posts for Engineers and Industrial Professionals

Achinta Mitra July 15, 2020 2 Comments

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for [...]

Industrial Blogs are Essential in Lead Generation

Achinta Mitra April 14, 2020 3 Comments

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They [...]

Industrial Blogging – An Underutilized Content Marketing Tactic

Achinta Mitra October 25, 2018 2 Comments

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while [...]

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Achinta Mitra July 22, 2014 5 Comments

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.