How to Use a B2B Blog to Win Customers and Influence Prospects

I admit my headline is a play on Dale Carnegie’s bestseller, “How to Win Friends and Influence People.” This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today.

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that.

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles:

Assuming you are now convinced and have your own B2B blog, here are six basic steps for making it the hub of your online presence to win customers and influence prospects. Read more