I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some of this stuff. As a manufacturer, you are always looking for ways to grow your business and increase your bottom line. One of the most…
Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not alone. Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in. However,…
There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic…
What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most important digital asset you own. I don’t need to repeat all the reasons for having a robust website. Yet, I’ve seen content take a backseat…
Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months….
Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind. 😊 Manufacturers and engineering companies realize digital industrial marketing or industrial content marketing is more effective for lead generation than traditional…
