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Category: Industrial Content Marketing

Industrial Marketing Strategy vs. Plan

Achinta Mitra September 5, 2023 No Comments

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference [...]

Manufacturing Content Marketing Survey Results [2023]

Achinta Mitra August 14, 2023 2 Comments

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey [...]

Creating compelling manufacturing content

How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Achinta Mitra August 1, 2023 No Comments

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that [...]

Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Achinta Mitra July 20, 2023 1 Comment

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones [...]

The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Achinta Mitra June 1, 2023 No Comments

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some [...]

Hurdles in manufacturing content marketing & overcoming them

5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Achinta Mitra February 27, 2023 No Comments

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.