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Category: Industrial Content Marketing

The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Achinta Mitra June 1, 2023 No Comments

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some [...]

Hurdles in manufacturing content marketing & overcoming them

5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Achinta Mitra February 27, 2023 No Comments

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not [...]

Content marketing for manufacturers - facts vs. myths

3 Content Marketing for Manufacturers Myths Busted

Achinta Mitra November 18, 2022 No Comments

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention [...]

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most [...]

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Achinta Mitra May 25, 2022 1 Comment

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why [...]

Industrial marketing for lead generation

Industrial Marketing is Not Just for ToFU

Achinta Mitra April 25, 2022 2 Comments

Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and [...]

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.