Category: Industrial Content Marketing

gated content for manufacturing marketing

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Achinta Mitra March 22, 2022 No Comments

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that…

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Achinta Mitra January 14, 2022 1 Comment

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how.…

Technical Content Writing is Challenging for Manufacturing Marketers

Achinta Mitra December 9, 2021 4 Comments

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they…

Manufacturing content marketing plans and budgets for 2022

Manufacturing Content Marketing—The Year It Was and Looking Forward

Achinta Mitra November 17, 2021 No Comments

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since…

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Achinta Mitra August 20, 2021 3 Comments

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered…

Landing Pages for Industrial Lead Generation

Achinta Mitra July 20, 2021 2 Comments

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.