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Category: Industrial Marketing Automation

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Achinta Mitra September 26, 2022 2 Comments

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time [...]

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Achinta Mitra September 15, 2014 1 Comment

I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes [...]

Better Industrial Marketing Doesn’t Mean More Technology

Achinta Mitra June 20, 2014 7 Comments

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about [...]

Take Industrial Lead Generation up a Notch with Marketing Automation

Achinta Mitra October 29, 2013 6 Comments

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [...]

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Achinta Mitra September 12, 2013 6 Comments

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [...]

What You Ought to Know About Inbound Marketing

Achinta Mitra October 14, 2011 8 Comments

Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. [youtube [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.