Category: Industrial Marketing Automation

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Achinta Mitra September 26, 2022 2 Comments

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time…

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Achinta Mitra September 15, 2014 1 Comment

I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes…

Better Industrial Marketing Doesn’t Mean More Technology

Achinta Mitra June 20, 2014 7 Comments

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about…

Take Industrial Lead Generation up a Notch with Marketing Automation

Achinta Mitra October 29, 2013 6 Comments

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine.…

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Achinta Mitra September 12, 2013 6 Comments

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why…

What You Ought to Know About Inbound Marketing

Achinta Mitra October 14, 2011 8 Comments

Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. [youtube…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.