While I was researching sales and marketing automation solutions, I came across several videos that were talking about Sales 2.0. I found them on allbusiness.com. It is true that they are referring to the current trend of using social media but in ways that are fundamentally different from the traditional sales process. I found the…
First, a little history: The 4 Ps describing the strategic position of a product in the marketplace were first used in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. Then in 1953, Neil Borden, in his American Marketing Association’s presidential address, coined the term…
The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of PRTNERS+simons wrote, "Web video will continue its rise in prominance. It is admittedly the preeminent marketing channel for all marketing communications—consumer, b-to-b and professional—and its role…
Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper from GlobalSpec called "Marketing to Engineering, Technical, Industrial and Manufacturing Professionals: What’s Working Best Today." The white paper cites statistics from their recent surveys of…
The title of this post may sound like an oxymoron but that is the reality that B2B marketers need to get used to. I read a great post by Anne Holland, Founder of MarketingSperpa. Her post is titled The Secret Key to Marketing & Sales Working Together. In it she writes, The key is: In…
