Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes
Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the
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