Planning Your Industrial Marketing Strategy for 2015

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into…

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time. Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get…

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you have read many of the dire headlines about the critical skills gap in the industrial…

Industrial Marketing Can’t Succeed Without Sales

I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about today’s industrial buyers completing most of their decision making long before they ever contact anyone in sales. Various statistics show how Sales is not involved…

You Need Sherlock Holmes to Solve Industrial Marketing Mysteries

I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection with industrial marketing and why Sherlock Holmes? Humor me; I’ll connect the dots in a bit. For industrial companies, all marketing mysteries revolve around one…

Why a Content BOM is Crucial to a Successful Industrial Web Design

Content BOM is not a typo in my headline. Read on… I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). Somehow, they assume the web designer will take care of content creation and the cost is included…