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Category: Industrial Marketing

Industrial Website Redesign—When Failure is Not an Option

Achinta Mitra September 18, 2023 No Comments

Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. [...]

Industrial Marketing Strategy vs. Plan

Achinta Mitra September 5, 2023 No Comments

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference [...]

6 Innovative Manufacturing Marketing Strategies

Achinta Mitra March 23, 2023 No Comments

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical [...]

What You Need to Know About Marketing to Engineers in 2023

Achinta Mitra January 16, 2023 No Comments

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the [...]

Merry Christmas and Happy New Year

Achinta Mitra December 22, 2022 No Comments

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most [...]

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.