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Category: Industrial Marketing

What You Need to Know About Marketing to Engineers in 2023

Achinta Mitra January 16, 2023 No Comments

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the [...]

Merry Christmas and Happy New Year

Achinta Mitra December 22, 2022 No Comments

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most [...]

Using Manufacturing Blogs for Lead Generation

Achinta Mitra August 24, 2022 No Comments

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing [...]

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Achinta Mitra June 16, 2022 1 Comment

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in [...]

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Achinta Mitra May 25, 2022 1 Comment

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why [...]

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.