Category: Industrial Marketing

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Achinta Mitra May 25, 2022 1 Comment

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why…

Industrial marketing for lead generation

Industrial Marketing is Not Just for ToFU

Achinta Mitra April 25, 2022 2 Comments

Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and…

Marketing to Engineers—Why Digital is the Dominant Strategy

Achinta Mitra February 16, 2022 1 Comment

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for…

Industrial Marketing: What Manufacturers Need to Know

Achinta Mitra November 4, 2021 6 Comments

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with…

Industrial Blogging Requires Commitment and Perseverance

Achinta Mitra October 20, 2021 No Comments

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources…

E-Commerce for Manufacturers and Distributors—What You Need to Know

Achinta Mitra September 15, 2021 1 Comment

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However,…

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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.