A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation.
How do you rise above the noise when there is so much parity in Value Propositions?
There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others. However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing.
One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing. You’ve probably heard that before so what’s different about what I’ve just said?
Let me answer that by giving you some specifics: